Director

I am an industry professional with 25 years experience in the travel and tourism industry, specialising in the areas of sales distribution and marketing.

Throughout my career, I have worked in Australia, South Africa, and the UK in various roles across the travel & tourism industry.

A naturally curious person, I love to understand why people do what they do. As consumer behaviour is an integral part of marketing, I follow trends closely, and am constantly entertained by popular culture, in particular, it’s influence over peoples decisions.

An avid traveller, I enjoy experiencing new tourism products both in Australia and overseas and constantly seek inspiration and learnings to share with my clients and the products I represent.

I am very passionate about the tourism industry and closely follow economic trends to gain a better understanding of the opportunities and hurdles that face the industry year on year.

In recent years I have added the role of mum to my resume & showing my son the world is very high on my to do list!

On behalf of Top End Marketing Co, I look forward to working with you.

Social Media & Marketing

Born in Canada, I spent many years travelling and working around the world before finally settling in Darwin. I have over 5 years of experience marketing small businesses.

Social media marketing is my fav – I love coming up with creative ideas to showcase my clients’ unique product, connecting with consumers online, and seeing the results of an engaging ad campaign.

My passion for travel and tourism means I’ll be just as excited to talk about your business as you! I love exploring new places and hopping on tour with my phone in hand ready to collect some content.

A solid social media plan is an important part of a successful marketing strategy, but requires a lot of time and dedication. That’s where I come in; I’m here to keep on top of trends, consistently sell your message online, and convert your followers in to dedicated customers.

In 2024 I launched Whyte Space Social & I am excited to collaborate with Sallie & the team at Top End Marketing Co.

Marketing & Events

An award winning restaurant owner & promoter Lori Gardiner began her career in Darwin over 30 years ago.

Lori’s passion for creating unforgettable event concepts with an electric atmosphere has seen her make her mark in a very male dominated industry.

Lori has been an owner of both Monsoon’s Party Bar & Restaurant and The Cavenagh Hotel in Darwin, as well as launching Sydney’s famous The Gaff backpacker party bar in the early 2000’s.

She has worked in Australia and overseas, gathering inspiration & experience from each location then putting it together with a style that is uniquely Lori Gardiner.

Lori has been very active in the hospitality and tourism space in Darwin, Cairns and Sydney and previously headed up the International Sales team for the Nomads Group, responsible for sales training and in-store promotions across the UK and Ireland.

Lori is currently the Creative Director of the Darwin Cocktail Festival, and much like the cocktails that will be created as part of this exciting new festival, Lori’s experience has a mixture of ingredients, all combining to deliver that “wow” moment that Lori’s events are famous for.

With a focus on getting bums through the door, Lori’s marketing style ensure that events and experiences get noticed!

Lori works as a collaborator on marketing strategies and promotions.

Tourism Consultant

Hi, I'm Gabrielle, but you can call me Gabs. With 17 years in the tourism industry, I've earned a reputation for being approachable, knowledgeable, and a top-notch communicator—earning me the affectionate title of having the 'gift of the Gab'

My journey in tourism has taken me across the globe, from the bustling streets of the USA to the charming landscapes of England and Ireland. It all started as a tour guide on the iconic Sydney Harbor Bridge, where I discovered my passion for advocating Australia. Since then, I've worked with industry leaders like YHA, Flight Centre, Travello, and Tourism NT.

What sets my heart on fire is being an educator and facilitator, aiding tourism businesses in their growth. I believe in down-to-earth conversations, uncovering opportunities, and making the process enjoyable. Your success is my mission.

I'm a firm believer that success begins from within, this is why I'm constantly working on my self-development. Outside of work, you'll find me at the waterfront, hitting the gym, spending time with friends, on an adventure or simply cherishing moments with family.

Whether we're old pals or just getting to know each other, I'm excited to work together towards your goals.

Social Media Content

Hi I’m Amanda, (but many call me Moo) and I’m a lover of all things Darwin, NT after calling the Top End Home for over 20 years.

I’m the Managing Director of Moo Media, specialising in Social Media Marketing and Content Creation – (Event coverage and Reels are my superpower!)

You’ll also often find me on the mic on the weekends MC’ing awesome events around town or marrying loved up couples in my role as a Celebrant.

MOO MEDIA was founded after noticing a gap in the market for an agency that could interact with clients on a more personal level with an in-house approach bringing fresh, creative concepts to the table.

Top End Marketing Co partner with Moo Media on the Crocosaurus Cove contract.

Sales | Marketing | Social Media

Originally from country Victoria, I've called the Top End home for the past 11 years and I love it here! 

With over 15 years of experience in the Health and Fitness industry, I've also worked as a Project Officer and Training Coordinator for various businesses within the Northern Territory. I am dedicated to excelling in everything I undertake and am always ready for new challenges. My extensive experience with people has endowed me with strong interpersonal skills, enabling me to build lasting friendships through my work.

As a happy, outgoing, and active individual, I promote a positive and healthy lifestyle, which is reflected in my professional duties. Outside of work, I am passionate about fitness, enjoy family time with our one-year-old son, and love social and creative activities, always on the lookout for new adventures.

I am thrilled to be embarking on a new career in the social media, marketing, and tourism sectors with Top End Marketing Co., alongside my cousin. Embracing new opportunities, I look forward to this exciting journey ahead.

Graphic Design

Hi, I’m Leigh, a graphic designer with a passion for storytelling through design. My first years of being a graphic designer were spent working for magazines & advertising agencies, until I eventually branched out on my own and created Voir Creative, around 20 years ago! Can you believe, I have also been working with Sallie & Top End Marketing Co. for most of that time!

I’ve had the opportunity to work with clients across all ranges of sectors, with a large focus in hospitality and tourism.

I take pride that my experience allows me work quickly and efficiently, while maintaining the highest standards of quality. I am excited to help your business grow!