Our Offered Services
Market Representation
Does your tourism business need help navigating the sales distribution landscape both here and overseas.
Experts in tourism distribution, we offer full representation in the international inbound, domestic, retail & online markets.
With over 16 years of experience attending ATE (Australian Tourism Exchange) and ATEC (Australian Tourism Export Council) events, we have a large database of contacts that help put your product in front of the right people quickly and effectively.
Campaign Strategies
Does your business work within a region with distinctive high and low seasons?
Do you need to “make hay while the sun shines” to ensure business viability during the off-season?
Perhaps you have a family-focused attraction that requires a dedicated school holidays approach or you would like to gain more exposure through the vast array of online retailers. Let Top End Marketing Co. come up with a range of campaign strategies that help make the most of your customer opportunities.
Rates & Contracting
Do you need help setting rates for your business?
Understanding the importance of rate parity across all platforms of distribution including what is displayed on your website is vital when working in export distribution.
We can help you develop your annual rates, distribute rates to trade partners and negotiate rate contracts that deliver customers to your business when you need them.
Advertising Strategies
Are you stuck with where to go next? Unsure of what opportunities are going to provide your business with the best return on your advertising budget.
With 25 years of tourism experience, Top End Marketing Co. can help navigate the endless opportunities of advertising and advise which publications work best for your business.
Product Development
Does your business need a new approach to reach your audience?
Is there a product or project that you feel could help you attract more customers?
Would you like to collaborate with another operator to create a new tourism package.
Top End Marketing Co. draw on years of experience in product development to create commercially viable collaborations between likeminded businesses.
Social Media Strategies
In the fast-paced landscape that is social media, let Top End Marketing Co help you with creative ways to share your business story across a range of platforms.
We work with our clients to understand their brand and their customer to create engaging content that works across the key platforms of Facebook and Instagram as well as Tik Tok and LinkedIn.
From engaging content to increasing your followers, Top End Marketing Co. has a range of great value packages that can take the guesswork out of your business’s social media strategy.
Content Creation
From websites to blogs and product description, Top End Marketing Co. specialise in helping you tell your story in a way that connects you to your audience.
The right content for your business has never been more important.
As an effective way to assist with SEO, sharing your story through regular blogs or ensuring your website is loaded with the right keywords are more important than ever.
Perhaps you need a media release or editorial for a publication. Let us take the time to create this content for you
Brand Development
Is it time for a refresh? Like a good cut & colour, a new approach to your brand can be a great way to reintroduce your business to the same audience as well as appeal to new customers.
From a logo update to a fresh look at your signage, brochures, or menus, our talented graphic design team has over 25 years of experience in brand development and design
Grant Writing
Is there an opportunity to apply for a State/Territory, or National grant program? This process can be both overwhelming and time-consuming for small to medium businesses.
Let us take the guesswork out of this approach. We can assist with both writing the grant application and following up with the acquittal process while helping to identify potential opportunities for your business to apply for.
Industry Development
Over the last 12months Top End Marketing Co. director Sallie Gregory has worked with Tourism NT to develop and deliver an Industry Development Program with a focus on packaging and distribution.
Our real world knowledge ensure that operators leave these programs with outcomes they can immediately apply to their business.
While this programs was created based on the needs of Tourism NT, if you have specific area of Tourism or Social Media that you would benefit your business, organisation or region, please contact us to discuss a unique offering.